Global Lynx adds intelligence and speed to your market entry.

Specialized in working closely with high-tech companies, we can advise you on the most cost-effective way to enter the Australia and New Zealand market, help you develop a detailed plan, and then rapidly bring you dramatic results and significant success for minimal investment. You can see from the ‘GL Accelerated Timeline to Revenue’ diagram above how your sales revenue can start flowing in within months of taking on our powerful and flexible team of in-country technical sales partners.  You have the benefits of profitable sales without the headaches and costs of managing a team of sales people and channels from a distance or setting up a branch office.  Once engaged, if one of your in-country GL sales resources is not achieving the success you expect, we can replace them swiftly and smoothly or simply move on to a new market.

Preferred partner organizations

Our partners include distributors, VARs, integrators, service providers and supporting organizations in every major Australia and New Zealand market.  This gives you a head start on your competition.
Your sales can often be successfully expanded by offering your products to end-users and resellers in value-added packages.  Because Global Lynx works with leading hardware and software producers, we can arrange powerful alliances for you.

Why work with us? - because we remove:

The Cost of Going It Alone

As can be seen from the ‘Market Entry Timeline: Direct Team’ diagram above, your sales (the blue ‘Revenue Ramps’ line) only start once you have hired the Australia and New Zealand Sales VP and they have started building their sales team.  From then you can have 9-18 months of high costs before you start to see any results.  And, of course, the people you have hired may fail you, leading to further expense, delay and stress in replacing them.

The stress of finding and managing distributors from a distance

Often believed to be a low-cost way of entering a new market, it can involve considerable headache and expense to locate and then manage effective distributors.  In the long run it could turn out fruitful but, inevitably, some of the channels you try will fail you and you will have to start your search again: giving you more expenses and stress. All this extra work means that you will be taking your eye off other important parts of your business.